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The Science of Forgetting Rock Bottom: Why Your Brain Keeps Moving the Goalposts

A deep dive into the neuroscience behind why we keep convincing ourselves "this isn't rock bottom yet" and how to break free from this dangerous cycle.

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The Neuroscience of Moving Goalposts

The prefrontal cortex, responsible for rational decision-making, gets hijacked by the reward system. It's like having a CEO who keeps getting overruled by the office intern who really likes donuts. The result? A never-ending cycle of "just one more" and "this isn't that bad."

The Slippery Slope of Denial

What You Think is Rock Bottom What Actually Happens Your Brain's Response
Lost your job Lost your house "At least I'm not homeless"
Lost your house Lost your family "At least I'm not in jail"
Lost your family Lost your freedom "At least I'm not dead"

The Dangerous Cycle

Waiting for rock bottom is like waiting for a meteor to hit before buying insurance.

Here's the thing about rock bottom: it's not a place, it's a concept. And it's about as reliable as a weather forecast from a magic 8-ball. "Will this be rock bottom? *shake shake* Signs point to no."

The Cost of Waiting

Financial Cost
100%
Relationship Cost
100%
Health Cost
100%

Breaking the Cycle

The Recovery Process

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Last updated: April 14, 2025